Erly is a new social platform for organizing and sharing your personal content.
Everyday, people create and consume increasing amounts of personal life content, such as status updates, check-ins, and photos. Most social products organize this personal data around people with a friend graph that consists of individual profile pages, and shared content is specific to the person instead of an event or experience as a whole.
At Erly, we organize content by first creating canonical event pages within which we map people, time, and locations. This experience graph is inspired by the way the human mind often recalls what, when, and where just as often as we remember who. In publicly organized resources like Wikipedia, events and people exist at the same level of prominence, and we want to bring that to people’s personal lives as well. Overall, we believe that an experience graph can help connect people to each other and their vast amounts of personal data in new, unique, and valuable ways.
Our development approach is inspired by a studio publishing model where we will release a portfolio of products and services (instead of a single application) that each address a targeted customer scenario. Each product will leverage a common backend platform and will all be built on top of our global experience graph.
Our first product in building this graph is Collections, the fastest and easiest way for a group to build an album together. Everyone contributes by easily bringing together photos, notes, videos, and links from across the web into a beautifully designed layout. Your pictures, stories, and digital memories are meant to be shared, not buried in hard drives, emails, and feeds.
Our second product, focused on future events, will launch in a couple of months. From there, we will release additional products early and often.