Tag Archives: Twitter

Meet the new Twitter


New design

You will now find @mentions, retweets, searches, and lists just above your timeline – creating a single, streamlined view on the left of the screen. On the right, you can see the features you’re familiar with, including whom you recently followed and who recently followed you, favorites, and Trending Topics.

View photos, videos, and other media content

Now, it’s easy to see embedded photos and videos directly on Twitter, thanks to partnerships with Dailybooth, DeviantArt, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, Twitvid, USTREAM, Vimeo, Yfrog, and YouTube.

Discover related content

When you click a Tweet, the details pane shows additional information related to the author or subject. Depending on the Tweet’s content, you may see: @replies, other Tweets by that same user, a map of where a geotagged Tweet was sent from, and more.

Mini profiles

You can click a @username to see a mini profile without navigating from the page, which provides quick access to account information, including bio and recent Tweets.

Rollout timing

These changes will roll out as a preview over the next several weeks. During the preview, you’ll be able to switch back and forth so you have time to grow accustomed to the way things work. Eventually, everyone will have the updated version of Twitter.com.

Bollywood Celebrities on Twitter

It’s no news that the Bollywood bandwagon is making quite a jump to Twitter. But if you’re a fan of the Indian film industry and don’t know where to start looking for your favorite stars on Twitter,  the job is made simple for you by compiling a list. Go ahead, see what your favorite stars have to say.

Twitter Plans Search Ads Like Google’s

Twitter’s got a new plan to make money from its ultrapopular micropublishing system — copy Google’s lucrative search ads — according to All Things D.

The idea is that Twitter will let advertisers sign up to have their ads show up as tiny 140-word posts when users search through Twitter or through other search engines that use its API.

As Peter Kafka describes it:

A search for, say, “laptop,” may generate an ad for Dell. The ads will only show up in search results, which means users who don’t search for something won’t see them in their regular Twitterstreams…. The services will have the option of displaying the ads, and Twitter will share revenue with those that do.

That’s a fine way to start, because it won’t really interfere with the current reading and publishing of the system, and allows the company time to tune its algorithms. Google’s tech juggernaut runs on text ads, and still makes some 60 percent of its more than $20 billion annual revenue from these kinds of contextual ads placed next to search results — the first ad product it ever introduced.

Google makes about a third of its money from its AdSense program, which lets publishers sign up and have little text ads run on their websites.

That kind of program is the logical next step for Twitter, allowing users to sign up to have, say, every 10th post be an ad placed through Twitter. That ad is related to something the user is talking about (an ad for a nearby restaurant if a user is talking about a neighborhood), or simply a branded ad placed because the advertiser likes a particular Twitterer’s audience.

While that might be more lucrative for Twitter, it would certainly be a larger change and could alienate users. So that makes starting with search ads — something nearly all net users are comfortable with and expect — a smart place for Twitter to start, even if there isn’t all that much searching going on.

Pundits and tech journalists have been wondering for years when and how Twitter would make money. Add this plan to the current recurring millions it gets from licensing its real-time streams to Microsoft and Google, and Twitter has a pretty good answer.